Graphic Designing & Printing

Printing Promotional Material – 6 Effective Tips For Success

Creating attention grabbing promotional material is the first step to marketing your product or service. When looking at a new client, one thing you want them to see is a piece of custom printed material that has caught their eye. A hand written business card with the name and contact information of the business is an effective way of creating this type of marketing communication. Another popular method for printing promotional material in Plano is creating a custom bumper sticker that will be placed on one vehicle or one item that is being distributed to a specific clientele.

Creating custom printed business cards is a fun and effective way to attract new customers and keep current ones coming back. Business cards are a great way to advertise, but the problem with most printing companies is that they have a limited format that can’t accommodate a large number of contact information. If they can’t handle printing more than three business cards, the end result is a run of cards that don’t look cohesive enough to make a lasting impression. The best print shop Plano, TX has several tools available to their customers when it comes to custom printing. These include:

o Flyers. Promotional materials can come in many forms and flyers are one way of effectively advertising your service. Providing a flyer with contact information is the perfect way for potential clients to get to know you and your business. Designing a simple but eye catching design will be sure to gain you the attention you want and need for Plano events.

o Bumper stickers. Stickers are another effective way of creating contact with potential clients. This is especially true with events such as trade shows and conventions because people passing by see lots of promotional products. Adding your company logo and/or slogan to a bumper sticker will be seen by a wide variety of people. Creating custom printed bumper stickers is a great way to advertise without exceeding your budget. Many commercial printing companies offer customization services to help create unique designs.

o Paper stock. Promotional material printed on quality paper stock will not fade or peel. Stock brochures printed on thick quality paper stock will provide years of service and are great for advertising. When selecting paper stock, consider the environment where the printed materials will end up. PVC coated paper stock is better for the environment than ink cartridge based papers.

Using one way markers to highlight your special offers and promotions. This is often overlooked when it comes to printing promotional material. One way markers are great because they allow you to highlight your promotional products and promotions without having to have an entire folder full of business cards or flyers. Adding one way markers to your promotional material will ensure that anyone who reads your material will instantly remember your company’s special offer. Using one way markers is often the best way to go when it comes to printing promotional material. For quality customize printed promotional materials for your business visit